By John Boitnott Entrepreneur As a business owner, you must be prepared for a crisis. You’ll encounter any number of setbacks ranging from mild dustups of confusion and frustration all the way up to category five storms that threaten your company’s very survival.  Weathering a crisis successfully takes attentiveness, good planning, and well-developed business systems that…

By Vince Lynch In a world where technology is changing rapidly, it can be hard for businesses to keep up with shifting consumer demands. Take how customers interact with businesses, for instance. According to a recent study by Drift, people now prefer real-time interaction as they make their purchases, meaning that just having an online storefront is…

By Jeffery Lauria The wave of regulation that started in Europe with the General Data Protection Regulation (GDPR) has made its way across the pond. California’s legislature recently pushed for more stringent rules governing the use of customer data by big tech companies, and now lawmakers in Massachusetts are considering a new proposal that would give citizens…

I often think of promoting an employee to a new executive or managerial position as what it’s like teaching someone how to drive. The driving student might have spent years as a passenger, watching others effortlessly navigate long distances and suspecting driving wasn’t hard. They might have even read every training manual there is and…

Entrepreneurs By Shama Hyder There’s no denying that when it comes to influencer marketing, B2B companies were late to the game.  While B2C brands were establishing relationships with mega-influencers, the B2B brands I was working with were barely on social media. Later, when B2C brands were starting to figure out that consumers weren’t as wowed…

By John Horowitz More than 500 million people use Instagram Stories every day. As a brand, this gives you an opportunity to reach and regularly engage with a mass audience. In fact, over a third of the most viewed stories come directly from brands. With Stories disappearing after 24 hours, they become your chance to…

By Falon Fatemi Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. But times are changing. No longer is B2B sales an insiders’ club. More information is available at buyers’ fingertip, empowering businesses with the same level of access to information as…

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