Entrepreneur by The Oracles In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Nathan Mummert, CEO of Wildfire Marketing Secrets, a lead-generation agency with a focus on paid media. It was condensed by The Oracles. Who are you? Nathan Mummert: I’m a husband, father, and serial entrepreneur. In the last…

Entrepreneur by Stephen A. Schwarzman The following excerpt is from Stephen A. Schwarzman’s bookWhat It Takes: Lessons In the Pursuit of Excellence. Copyright © 2019 by Stephen A. Schwarzman. Reprinted by permission of Avid Reader Press, an Imprint of Simon & Schuster, Inc.  I once attended a meeting of student entrepreneurs at a top American university. A…

By Falon Fatemi Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. But times are changing. No longer is B2B sales an insiders’ club. More information is available at buyers’ fingertip, empowering businesses with the same level of access to information as…

Small Business Trends By Larry Alton For most small businesses, growth is a primary objective. And while achieving growth is wonderful, it often presents issues for companies that are unprepared to scale up. When these issues aren’t dealt with swiftly and effectively, the business will eventually crumble due to scaling mistakes. Managing the Chaos of Growth…

By John Boitnott Entrepreneur As a business owner, you must be prepared for a crisis. You’ll encounter any number of setbacks ranging from mild dustups of confusion and frustration all the way up to category five storms that threaten your company’s very survival.  Weathering a crisis successfully takes attentiveness, good planning, and well-developed business systems that…

Entrepreneur By Jennifer Spencer Are you struggling to find your competitive advantage and win your market? Well, you’re hardly alone. Many startup entrepreneurs are battling to find their own place among the top-tier companies.  But what determines which businesses succeed, and which ones never see the light of day? Lots of things, to be sure. The…

By Vince Lynch In a world where technology is changing rapidly, it can be hard for businesses to keep up with shifting consumer demands. Take how customers interact with businesses, for instance. According to a recent study by Drift, people now prefer real-time interaction as they make their purchases, meaning that just having an online storefront is…

1 2 3 5