Entrepreneur by Kumar Arora The global health crisis has accelerated the growth from brick-and-mortar stores to ecommerce by five years, according to IBM’s U.S. Retail Index. In 2020 alone, ecommerce is expected to grow by nearly 20 percent. While the idea of launching an e-commerce business is exciting, there is a lot to consider. Following…

Entrepreneur by Luis Jorge Rios The upheaval caused by the recent global health pandemic has changed the dynamics of the online world. Brands, businesses, and entrepreneurs are turning towards digital mediums to continue their business activities and retain their positions in the industry, sometimes with the help of paid traffic consultancy firms. Brandon See has demonstrated how entrepreneurs can find success by using astute…

  We hear a lot about how businesses have become much more competitive … so, how do we condition our brains for the fight? How do business leaders achieve that competitive advantage that can make the difference between a flourishing organization and a struggling organization? The good news is that it is mainly within our…

  Affiliate marketing differs from other online advertising companies because it depends in no small extent on the concept of “pay for performance”. The affiliate only earns a commission or a part when the online visitor performs the desired action for the advertiser or the owner of the website, whether they purchase a product, register…

Entrepreneur by Divya Parekh A member of my community was very frustrated because she was getting nowhere with her social media efforts. She had used all the conventional means: a website, Twitter, Instagram, and Facebook. As she was in an industry that I don’t engage with regularly, I had never looked at what she broadcast into cyberspace.…

There is serious potential beneath all the frivolity. Entrepreneur by Jennifer Spencer If you want your own business to grow and prosper as the world reopens and a new sense of normalcy settles in, getting to know TikTok is a good first step. The video-sharing platform has emerged from relative obscurity to become one of the leading social…

The pandemic is forcing companies to focus on experiences their clients expect, while mobilising them to accelerate product and service innovation. by Tom Adams and Ryan Hart Illustration by Viktoria Kurpas Note: This column is the second in a series about redefining experiences in this time of great change and isolation, and reimagining them to emphasize the importance…

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