Entrepreneur by Albizu Garcia There are now 3.5 billion people using smartphones worldwide, and that number is predicted to grow. As a result, mobile traffic increased more than 200 percent in the last five years, shifting the way that we consume information. Many people now primarily use their phones to engage with content, often via apps. It’s highly likely that you…

Entrepreneur by Lucas Miller You’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, but it can be vital to your company’s success. According to research performed by Aberdeen, 51 percent of companies report that leads from content marketing are of…

  There is a general notion that more and more people prefer social media nowadays to the traditional person to person interaction. The different social media platforms and digital devices available lend credence to this notion. As popular and beneficial social media platforms are, the importance of high value, face-to-face interactions cannot be overemphasised. Every…

  The features and benefits were the main selling points used by marketers to appeal to buyers. Nowadays, companies realise that a focus on the problems a business’ offering solves is far more attractive to buyers than simply espousing the features and benefits. Many CEO s and Executives oftentimes make a buying decision based on…

  It is hard but not impossible to differentiate and build your own identity. Effective differentiation is one of the big challenges the businesses are facing today. Below are some ways that will help your business stand out from the rest.   Fabulous Service for Customers All customers expect great service and cannot bear to…

  Affiliate marketing differs from other online advertising companies because it depends in no small extent on the concept of “pay for performance”. The affiliate only earns a commission or a part when the online visitor performs the desired action for the advertiser or the owner of the website, whether they purchase a product, register…

  The brand definition The brand is the total of the value of a company, including services, products, advertising, positioning, people and culture. Effective branding creates trust and respect among customers, employees and stakeholders. Brands provide potential customers with a firm idea of ​​what they are getting, which means that the purchase decision will be…