There is a general notion that more and more people prefer social media nowadays to the traditional person to person interaction. The different social media platforms and digital devices available lend credence to this notion. As popular and beneficial social media platforms are, the importance of high value, face-to-face interactions cannot be overemphasised. Every…

  The features and benefits were the main selling points used by marketers to appeal to buyers. Nowadays, companies realise that a focus on the problems a business’ offering solves is far more attractive to buyers than simply espousing the features and benefits. Many CEO s and Executives oftentimes make a buying decision based on…

  It is hard but not impossible to differentiate and build your own identity. Effective differentiation is one of the big challenges the businesses are facing today. Below are some ways that will help your business stand out from the rest.   Fabulous Service for Customers All customers expect great service and cannot bear to…

  Affiliate marketing differs from other online advertising companies because it depends in no small extent on the concept of “pay for performance”. The affiliate only earns a commission or a part when the online visitor performs the desired action for the advertiser or the owner of the website, whether they purchase a product, register…

  The brand definition The brand is the total of the value of a company, including services, products, advertising, positioning, people and culture. Effective branding creates trust and respect among customers, employees and stakeholders. Brands provide potential customers with a firm idea of ​​what they are getting, which means that the purchase decision will be…

MARKETING MIX TIPS If you have ever wondered how article marketing fits into the marketing mix, then this article was designed for you. In today’s world, marketing is immensely focused on customer satisfaction. Therefore, please and keep customers has become a priority for marketing specialists. Marketing involves the implementation of the marketing combination of product…