Affiliate marketing differs from other online advertising companies because it depends in no small extent on the concept of “pay for performance”. The affiliate only earns a commission or a part when the online visitor performs the desired action for the advertiser or the owner of the website, whether they purchase a product, register…

Small Business Trends By Larry Alton For most small businesses, growth is a primary objective. And while achieving growth is wonderful, it often presents issues for companies that are unprepared to scale up. When these issues aren’t dealt with swiftly and effectively, the business will eventually crumble due to scaling mistakes. Managing the Chaos of Growth…

By John Boitnott Entrepreneur As a business owner, you must be prepared for a crisis. You’ll encounter any number of setbacks ranging from mild dustups of confusion and frustration all the way up to category five storms that threaten your company’s very survival.  Weathering a crisis successfully takes attentiveness, good planning, and well-developed business systems that…

by Zach Ferres Kill any ideas you have about big marketing campaigns, SEO efforts, launch parties and Super Bowl ads. I’ve found that those gambles can be too risky on a shoestring budget. Instead, take an incremental approach, with rapid experimentation to acquire your first customers. Read this article by Zach Ferres. Startups are having…

      Your brands are one of the most valuable assets your company owns. Like any other asset that has value, they are based on trust, customer loyalty, creating value for the customer, satisfying the needs and preferences of the customers and the process of brand creation requires a lot of time and effort.…

  What would you do if you had the opportunity to increase your earnings to double what you are currently earning? Would you change strategies if you knew that doing so could be a key factor in increasing profits? One of the most common mistakes of companies is to stay true to their old strategies…