There is serious potential beneath all the frivolity. Entrepreneur by Jennifer Spencer If you want your own business to grow and prosper as the world reopens and a new sense of normalcy settles in, getting to know TikTok is a good first step. The video-sharing platform has emerged from relative obscurity to become one of the leading social…
Entrepreneurs By Shama Hyder There’s no denying that when it comes to influencer marketing, B2B companies were late to the game. While B2C brands were establishing relationships with mega-influencers, the B2B brands I was working with were barely on social media. Later, when B2C brands were starting to figure out that consumers weren’t as wowed…
