The features and benefits were the main selling points used by marketers to appeal to buyers. Nowadays, companies realise that a focus on the problems a business’ offering solves is far more attractive to buyers than simply espousing the features and benefits. Many CEO s and Executives oftentimes make a buying decision based on…

  Affiliate marketing differs from other online advertising companies because it depends in no small extent on the concept of “pay for performance”. The affiliate only earns a commission or a part when the online visitor performs the desired action for the advertiser or the owner of the website, whether they purchase a product, register…

  The brand definition The brand is the total of the value of a company, including services, products, advertising, positioning, people and culture. Effective branding creates trust and respect among customers, employees and stakeholders. Brands provide potential customers with a firm idea of ​​what they are getting, which means that the purchase decision will be…

MARKETING MIX TIPS If you have ever wondered how article marketing fits into the marketing mix, then this article was designed for you. In today’s world, marketing is immensely focused on customer satisfaction. Therefore, please and keep customers has become a priority for marketing specialists. Marketing involves the implementation of the marketing combination of product…

75% of people purchase a product after seeing it on their social media feed. This is what was found in a recent survey. The question is how you as a business owner can take advantage of this? Having a business is all about identifying a target market and engaging them to develop a loyal relationship.…

Growth is essential for any business; if you are not growing, you are losing ground to your competitors. Why is growth important for a company? Growth can generate efficiency for your business; in some cases, you will have the ability to make better use of your workforce. Other benefits provided by the growth are the…