There is serious potential beneath all the frivolity. Entrepreneur by Jennifer Spencer If you want your own business to grow and prosper as the world reopens and a new sense of normalcy settles in, getting to know TikTok is a good first step. The video-sharing platform has emerged from relative obscurity to become one of the leading social…
Forbes Entrepreneurs By Kimberly A. Whitler, CEO Network What are the big marketing trends impacting small business? I turned to industry experts for insight. Below are seven trends that small businesses in particular should pay attention to. Trend #1: Main Street businesses will have a renaissance. Laura Goldberg, Chief Revenue Officer for Kabbage. “Driven with the desire…
By John Horowitz More than 500 million people use Instagram Stories every day. As a brand, this gives you an opportunity to reach and regularly engage with a mass audience. In fact, over a third of the most viewed stories come directly from brands. With Stories disappearing after 24 hours, they become your chance to…
by Peter Daisyme Don’t play favorites and put all your resources into your bottom-of-the-funnel efforts; make sure every consumer interaction makes your brand more compelling. Here are strategies to keep consumers interested at each stage of the marketing funnel as explained by Peter Daisyme. Ice cream brand Halo Top launched in 2012, but it’s only now dipping…
The features and benefits were the main selling points used by marketers to appeal to buyers. Nowadays, companies realise that a focus on the problems a business’ offering solves is far more attractive to buyers than simply espousing the features and benefits. Many CEO s and Executives oftentimes make a buying decision based on…
When you start a business, you never think about its failure. However, if you want your business to be successful, there are certain things you need to avoid: Lack of Experience It does not matter that you are a professional and proficient person. The thing is that if you get yourself into a field…
Affiliate marketing differs from other online advertising companies because it depends in no small extent on the concept of “pay for performance”. The affiliate only earns a commission or a part when the online visitor performs the desired action for the advertiser or the owner of the website, whether they purchase a product, register…
The brand definition The brand is the total of the value of a company, including services, products, advertising, positioning, people and culture. Effective branding creates trust and respect among customers, employees and stakeholders. Brands provide potential customers with a firm idea of what they are getting, which means that the purchase decision will be…
MARKETING MIX TIPS If you have ever wondered how article marketing fits into the marketing mix, then this article was designed for you. In today’s world, marketing is immensely focused on customer satisfaction. Therefore, please and keep customers has become a priority for marketing specialists. Marketing involves the implementation of the marketing combination of product…
How would you feel if your sales suddenly took a dip? One of the biggest fears companies have is of losing their clientele. It takes a lot of effort and hard work to keep hold of the existing customers. In this age, where there is so much competition one way to retain clientele and ensure…