By Ernest W. Nicastro Make sure you avoid these 5 deadly mistakes and you’ll greatly increase the odds that your direct mail marketing effort will get a positive response from your customers and prospects. Image source: iStock.com To be effective your sales letter must be opened, read, believed and acted upon. In order to do…

By Falon Fatemi Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. But times are changing. No longer is B2B sales an insiders’ club. More information is available at buyers’ fingertip, empowering businesses with the same level of access to information as…

by Zach Ferres Kill any ideas you have about big marketing campaigns, SEO efforts, launch parties and Super Bowl ads. I’ve found that those gambles can be too risky on a shoestring budget. Instead, take an incremental approach, with rapid experimentation to acquire your first customers. Read this article by Zach Ferres. Startups are having…

      Your brands are one of the most valuable assets your company owns. Like any other asset that has value, they are based on trust, customer loyalty, creating value for the customer, satisfying the needs and preferences of the customers and the process of brand creation requires a lot of time and effort.…

  What would you do if you had the opportunity to increase your earnings to double what you are currently earning? Would you change strategies if you knew that doing so could be a key factor in increasing profits? One of the most common mistakes of companies is to stay true to their old strategies…

  The features and benefits were the main selling points used by marketers to appeal to buyers. Nowadays, companies realise that a focus on the problems a business’ offering solves is far more attractive to buyers than simply espousing the features and benefits. Many CEO s and Executives oftentimes make a buying decision based on…

  It is hard but not impossible to differentiate and build your own identity. Effective differentiation is one of the big challenges the businesses are facing today. Below are some ways that will help your business stand out from the rest.   Fabulous Service for Customers All customers expect great service and cannot bear to…

  Affiliate marketing differs from other online advertising companies because it depends in no small extent on the concept of “pay for performance”. The affiliate only earns a commission or a part when the online visitor performs the desired action for the advertiser or the owner of the website, whether they purchase a product, register…