All too often, we faced with grim statistics about the failure of business startups. However, in this article by Arien Meyers, this does not have to be the case. According to him, business start up failure can be prevented by proper planning and money and people management. The vast majority of startups will fail and…

      Your brands are one of the most valuable assets your company owns. Like any other asset that has value, they are based on trust, customer loyalty, creating value for the customer, satisfying the needs and preferences of the customers and the process of brand creation requires a lot of time and effort.…

  What would you do if you had the opportunity to increase your earnings to double what you are currently earning? Would you change strategies if you knew that doing so could be a key factor in increasing profits? One of the most common mistakes of companies is to stay true to their old strategies…

MARKETING MIX TIPS If you have ever wondered how article marketing fits into the marketing mix, then this article was designed for you. In today’s world, marketing is immensely focused on customer satisfaction. Therefore, please and keep customers has become a priority for marketing specialists. Marketing involves the implementation of the marketing combination of product…