About 91 percent of organisations are being impacted by disruptive technologies. The remaining 9 percent expect the impact of disruptive technologies to change their businesses within five years. There is a need for businesses to implement strategies to drive the required change. Currently, over half of senior executives state that there is a wide…
When you start a business, you never think about its failure. However, if you want your business to be successful, there are certain things you need to avoid: Lack of Experience It does not matter that you are a professional and proficient person. The thing is that if you get yourself into a field…
It is hard but not impossible to differentiate and build your own identity. Effective differentiation is one of the big challenges the businesses are facing today. Below are some ways that will help your business stand out from the rest. Fabulous Service for Customers All customers expect great service and cannot bear to…
The brand definition The brand is the total of the value of a company, including services, products, advertising, positioning, people and culture. Effective branding creates trust and respect among customers, employees and stakeholders. Brands provide potential customers with a firm idea of what they are getting, which means that the purchase decision will be…
MARKETING MIX TIPS If you have ever wondered how article marketing fits into the marketing mix, then this article was designed for you. In today’s world, marketing is immensely focused on customer satisfaction. Therefore, please and keep customers has become a priority for marketing specialists. Marketing involves the implementation of the marketing combination of product…
How would you feel if your sales suddenly took a dip? One of the biggest fears companies have is of losing their clientele. It takes a lot of effort and hard work to keep hold of the existing customers. In this age, where there is so much competition one way to retain clientele and ensure…
75% of people purchase a product after seeing it on their social media feed. This is what was found in a recent survey. The question is how you as a business owner can take advantage of this? Having a business is all about identifying a target market and engaging them to develop a loyal relationship.…
Growth is essential for any business; if you are not growing, you are losing ground to your competitors. Why is growth important for a company? Growth can generate efficiency for your business; in some cases, you will have the ability to make better use of your workforce. Other benefits provided by the growth are the…
For a simple understanding of day to day, content is a form of marketing that essentially revolves around the creation and circulation of online content. The content can be in the form of blogs or social media content, but it should not always be text, but it can also be videos. The main thing…
